Today, I was working with the Lund University Libraries marketing and communications team. Marketing is one of my main professional interests. Unfortunately, I don't get to do much of this at Westminster, but I am the Marketing Officer for the Information Literacy Group. This has recently involved ordering lots of lovely promotional materials for the ILG and Journal of Information Literacy.
I brought some examples of materials produced for my department (Information Systems and Library Services) at Westminster to show the team at Lund. Ours and theirs are quite similar - pens, sweets, bags, etc. All those things students like! We also face similar rules over using approved university images, colours, logos, etc.
Lund University Libraries roll up (produced for IFLA last year) |
I spent the afternoon looking at Lund's internet and intranet pages. It's very complicated because they have lots of different systems and 30 libraries. They're soon to have a revamp of the website so look forward to seeing that. Their intranets are localised to particular departments, so library head office staff can put photos, relevant news, etc. on there, as well as putting their name down to organise the famous Friday morning breakfast :)
Some of Lund's libraries have Facebook and Twitter accounts. This one's also making excellent use of LibGuides. They also allow students to 'book a librarian'. Some of my colleagues at Westminster are using youcanbook.me, which offers a similar service.
Very excited about tomorrow morning's library breakfast - apparently it's huge!
No comments:
Post a Comment